A Tablet App for Mobile Distributors
The company’s in-field distributors were finding it unwieldy to package a variety of presentation materials (white papers, product photos, specs) to show to potential buyers. We were tasked with designing a tablet-based app that would allow distributors to easily locate, collect, and present these materials to buyers.
After field interviews, I found that many of the distributors’ concerns (easy discovery, navigation) were the same as site users.
This allowed me to adapt the menu-based navigation system that had tested well for the mobile version of the main site. Initial testing showed it to be a hit with distributors, too.
For the special needs of the distributors (collecting and packaging heterogenous documents), I prototyped a "portfolio" feature that acted like a shopping cart system. Users proved able to quickly take advantage of this system, enabling them to do what previously had been impossible.