Open Garden, Lead Designer

Open Garden’s mission was to enable distributed, democratized internet access, enabling any phone to become an access point or connect to one. The company grew to 30 people with international investors and reach after shipping products to Google Play and the App Store. Increases app downloads and user engagement by 5x.

Responsibilities

  • Led feature strategy and interaction design, showing a 500% increase in app downloads and and 350% increase in weekly user engagement, with primarily 4- and 5-star user reviews

  • Led design strategy with founders and stakeholders, mentored and managed junior designers

  • Built collaborative and agile design process with development team, reducing technical costs and errors

  • Built information architecture, wireframes, design system, high-fidelity assets

  • Rebuilt the interaction and information architecture of a task critical to the company business model to see an almost 80% reduction in user abandonment of the task

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Xerox PARC